Brand and Design Guidelines

This page was made to help correctly using BUDDYWORKS Designs in third-party media.

For the sake of consistency, there are a few rules about using and representing BUDDYWORKS in any form of media.

You can find all art assets here: Presskit

Colors

Our standardized color palette, these are the main colors we use for pretty much everything.

Purpose	Hex Code	Color Name	Example
Accent A	#FDDA0D	Cadmium Yellow	BUDDYWORKS
Accent B	#e5e5e5	Glowing-Hairstrain White	BUDDYWORKS
Stencil A	#000000	Plain Black	BUDDYWORKS
Stencil B	#191919	Dark Grey	BUDDYWORKS

Spelling

The only valid spelling and capitalization is “BUDDYWORKS”.
BUDDYWORKS must be spelled in a single row and can’t be line-broken. ***

OK	BUDDYWORKS
Not OK	BUDDY WORKS Buddyworks* BuddyWorks buddyworks** buddy works Buddy Works

* Permitted in code
** Permitted for package names and URL’s
*** Permitted for first-party artwork

Format

- You can not recolor the artwork colors.
- Scaling must match the original aspect ratio.
- Opacity is allowed for watermarking.

Font

LEMON MILK Medium - Primary
LEMON MILK Light - Secondary
Inter - Fallback Primary
Arial - Fallback Secondary
Italic font modes are not allowed.

Association

BUDDYWORKS has strict rules about who we associate with, and how and where the brand is used.

Association refers to official partnerships and endorsements.

Under no circumstance does any use of our brand by third parties infer endorsement on our end.

Official endorsements are marked as such, and only to be seen on our website(s), social media channels or by official announcements in our Discord.

Regardless of such endorsements, we can not guarantee for the safety and correctness of any content maintained by third-parties, at any point.

We use "creators" as a collective term for both creators and communities.

Following is a list of creator-types we do not associate with:

Adult Themes
Content specifically marketed for adult audiences.
Avatar creators with such features are excluded as long as the store listings and its imagery can be considered SFW.

Politics or Religion
Projects that aim to spread any political or religious agenda.

Horror
Any content that might be considered shocking or gruesome.

If you have any questions about whenever this applies to you, feel free to ask.
The best way to do so is on my Discord.